The “Trump Effect” – Fox News Joins Macy’s On The Losing End of Anti-Trump Efforts…Posted on May 1, 2016 by sundance
CNN has the strongest surge in ratings in the past 14 years and now beats Fox News in the all important category of 25-54 year old viewership. That age category drives the ad revenue determinations for the industry.
Fox News can’t say they were not warned this would be an outcome of their insufferable decision to continue promoting a media narrative in opposition to Donald Trump. The same thing happened to Macys Department Store after they dropped Trump.
(Via CNN) CNN ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54. The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001).
CNN also handily topped MSNBC this month in all dayparts, with CNN besting MSNBC for the 22nd straight month in Total Day (among both total viewers and among adults 25-54) and in prime time (among 25-54). In total viewers, CNN has now beaten MSNBC for the fifth straight month (or seven out of eight months) in prime time. CNN continued to top MSNBC by wide margins during the day (9am-4pm) – posting a +36% advantage in total viewers (630k vs. MSNBC’s 464k) and +58% more among adults 25-54 (161k vs. 102k).
In April, CNN had the most growth of any television network (cable or broadcast) among both total viewers and adults 25-54, increasing triple digits in prime time. Among ALL cable networks in April, CNN ranked #7 in total viewers in M-F prime time. In Total Day, CNN was also up vs. last year, increasing +59% in total viewers and +48% among adults 25-54. (read more)
(Via WJ) “Anecdotal evidence suggests a growing number of Fox viewers have been angered at the cable outlet’s perceived move to the left the last couple years, as well as its frequent criticisms of Republican presidential primary front-runner Donald Trump,” wrote Cheryl Chumley on WND. “(Megyn) Kelly, for example, came under public fire for her questioning of Trump during an August debate on Fox about his past treatment of women, and for the ensuing public spat that waged between her and the billionaire businessman for months.”
“The world of broadcast and cable television is being buffeted on all sided by competition from numerous other media sources and is hemorrhaging viewership. The odds of Fox recovering or growing their audience after the primary season is over is exceedingly slim,” wrote Steve McCann on The American Thinker. (read more)