President Barack Obama’s White House spent $77 million on advertising and marketing Obamacare during the last few months of the administration, the New York Post reported Monday.
The Centers for Medicare and Medicaid Services awarded left-leaning public relations firm Weber Shandwick a $74.15 million contract for a “Health Insurance Exchange Public Education and Outreach Campaign” July 28, 2016.
Weber Shandwick, the business name for CMGRP, Inc., then received an additional $3.69 million Sept. 9, 2016, to continue promotion efforts. The contract with Weber Shandwick lasts a full year, from July 2016 to July 28, 2017, and while so far CMS has only spent about $77 million, contract award data shows the contract is worth $86,499,129.
The advertising campaign included $64 million to buy ad space for TV, digital and radio, $4 million was spent on production and creative development, a $5 million direct response marketing campaign, $2 million for strategy, $1.5 million to encourage small businesses to enroll on the exchange, and $1 million for branding, the New York Post reports.
Read more: http://dailycaller.com/2017/03/13/obamas-white-house-spent-77-million-to-advertise-obamacare-last-year/#ixzz4bEP6iwdb