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Banks and organizational innovation
02/11/2017 12:00 am [rtl]Dr.. Bassem Ibrahimi Organizational innovation is defined as the implementation of a new idea that can create value, which is adopted today by most organizations in the business of all types including banks. It is classified as three levels: technical innovation, tactical innovation and strategic innovation. The first type is an important factor in determining productivity and banking performance Where the banking process has been characterized by the technological developments witnessed by the banking sector in recent years and its significant role in improving competitiveness through reducing costs and improving the quality of service. The second level of tactical innovation involves the creation of a new organizational design that supports the development and delivery of the service, as well as the nature of the procedures, rules and structures that connect communications between employees in the Bank, known as tactical management such as the employee incentive system. The third level involves the mobilization of knowledge or the innovative potential of all types of workers who are the capital of knowledge of the process of production and organization of work, and this mobilization can lead to strategic innovations with high returns of investment, by creating a working environment that develops and develops the capacity of creative workers and exploit them optimally. The process of organizational innovation can contribute to the development of banking in terms of the quality of services and size, which leads to increase the return achieved by the bank on the one hand and improve its competitiveness with other banks on the other hand, but the question that can be raised in this regard is: Local capacity to create organizational innovation? To answer this, I think that the steps sought by the Central Bank of Iraq was very important in keeping up with the banks for the technological development, both in terms of services provided or in terms of banking methods of work. But we find that banks are still focused more on the marketing process only, and not evidence of the subject of prizes provided to customers such as car awards, which we see in front of the buildings of some banks in the framework of winning customers, the question here: Is this method is the best in the long run? The answer is certainly not, and the real alternative is to work to achieve organizational innovation and identification with the trends pursued by the Central Bank in this context in order to reach a developed banking sector.[/rtl] [rtl][You must be registered and logged in to see this link.] [/rtl] |
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