The Department of Defense moves the war on terror to Facebook
21/11/2017 12:00 am
[rtl]Carolyn Bechtel / for Smalls magazine warez
translation / Anis al - Saffar
Since the invasion of "areas" in northern Iraq in the summer of 2014, many observers continue to analyze and analyze the efforts of the Iraqi Ministry of Defense and security services in the field of learning and adaptation. Their discussions usually revolve around field affairs, what they put on the battlefield, and what their effects and outcomes were like preparing recruits, training programs, skills gained by soldiers, and gains on the ground. They often concluded that Iraqi security forces had to make more effort and race to upgrade their professional level, although these forces had developed much in terms of combat efficiency. But few of these observers turned to the efforts of the Iraqi government to adapt and keep pace with the digital arena, although the presence of the Iraqi Ministry of Defense on social networks (Facebook in particular) has been a decisive factor in the process of learning militarily since 2014.
The Iraqi Ministry of Defense does not appear to be active on Facebook until 2014, although it has been involved in it since 2010. If a search is conducted on Facebook, no results will be shown for the period leading up to the spring of 2014 when the ministry set up its first "profile picture".
The Defense Department also had a presence on Twitter only in August 2014 and no YouTube account until December 2014, suggesting that the Ministry of Defense, for some time, was not interested in developing its image through social media.
During this period, terrorist groups had mastered the use of social networking sites and relied on them months or even years later. These groups have realized early that sites such as Facebook, Twitter and YouTube provide them with appropriate low-cost and high-impact platforms to spread their propaganda, so the first reaction by the Iraqi government when the success of "dashing" to make rapid progress within the territory of Iraq in 2014 is cutting off the Internet service For certain areas of Iraq.
The second step taken by the ministry was to assimilate, reciprocate and compete with the enemy's tactics in the digital world. After a 10-day takeover of the city of Mosul, the ministry began broadcasting short video clips on Facebook, the first of which was a poorly produced production tape depicting a meeting between Iraqi tribal elders and military leaders to discuss the terrorist threat.
A few days later, the ministry broadcast another video, apparently unprofessional, of an Iraqi military strike on enemy targets near the Baiji refinery.
The first videos were less than 1,000 views and the ministry remained slim in the number of videos for the first two months after the first tape, usually only a few tapes a week. However, since 2014, the ministry has been updating its status on the site every two days at the latest, and since then, the frequency of broadcasting has increased in number and details.
Today, the ministry is reporting its situation and broadcasting new images several times a day. It also publishes about 100 videos per month, many of which are sent to its account on YouTube. This upsurge in the frequency and complexity of the Ministry of Defense broadcast suggests that communication through social media has become one of the Ministry's top priorities, and the popularity that the Ministry's page receives is a clear indication of its success. There are now nearly two million Facebook users following the page of the Iraqi Ministry of Defense, which makes it the most popular of any other Arab military location across this platform now. Many users also interact with their comments on a regular basis with the ministry page. Each broadcast immediately attracts dozens or hundreds of comments, all of which express sweeping support for the Iraqi security forces.
The videos broadcast by the Ministry of Defense through social media channels draw attention to the manner in which they are photographed and their abundance. Of course, videos from the Iraqi Ministry of Defense are more than a show of force. They are also a review of the capabilities of the government administration, because it deals with various types of government-related activities, including boring diplomatic exchanges or the visit of Defense Minister Irfan Haili for his soldiers.
There is another set of tapes that show events that have little to do with defense, or may be a promotion of art and culture, but most of the films remain devoted to military propaganda aimed at promoting image and engagement, such as the October 2016 video A strike by the Iraqi air force and succeeded in destroying the equipment of "terrorists" to the rhythm of music reviews
Most of these promotional videos offer a high level of cinematography. In a television show in October 2017, the scene opens with Iraqi soldiers training and firing mortars, accompanied by enthusiastic rhythms of music in the background. Defense Minister Irfan al-Hayali, who was surrounded by high-ranking officers, spoke as he spoke to the camera. "We are ready," he said, followed by a burst of missiles and scenes of air force planes. The video ends with a helicopter landing in the sun, with words projected on the image: "Tal Afar is our next victory."
There are other videos that are tougher towards documentaries. These short films, which seem to be filmed spontaneously without the extension of the hand of amendment, but with the least possible, give a strong sense of honesty and realism, and even some of these passages surprising the level of transparency in describing the latest military operations, Which appear in the picture. This transparency shows that the benefit of the Iraqi Ministry of Defense by reflecting the image of a confident force is superior to the benefits of operational security. The Iraqi army needs to gain the trust and support of Iraqi citizens rather than its operational security.
The Pentagon also engages in dialogues with its followers on its Facebook page. For example, when one of the Iraqi fighters put up a comment that included hope, he said: "I was injured in the battle of Mosul .. My health is not good and I have not received my benefits so far. Please help. "And leave his phone number. "When you send a message to the Department of Defense page, the ministry responds automatically to you." Congratulations to you. We will respond to you as soon as possible. Thank you for contacting us, thank you very much and highly appreciated. Iraqi Ministry of Defense. "
One of the main benefits of communicating with different segments via Facebook, compared to the Iraqi government site or other communication sites, is the wide popularity enjoyed by the site and the ease of access to it by the general public. When the ministry responds to the demand of a soldier with an entitlement, everyone will see it. In this way, Facebook allows the Ministry of Defense to contact a diverse audience at the same time. Whether a follower of Facebook from within the community or an enemy or even a friendly military force, the ministry will be able to deliver its message to him and to everyone at the same time, Same transmitter. That message says: "The army is strong, the government is capable of providing services, and the Ministry of Defense is on the path to victory."
After many years of talk about corruption and human rights violations, and then the painful blow of 2014, the same sector is obliged to do much to restore the full confidence and respect of its citizens.
When the Ministry of Defense addressed the issue of restoring the internal image, it had to face serious challenges to its authority. Local paramilitary groups, for example, have been much more successful than the Ministry of Defense in attracting young fighters, and the recent referendum by the Kurds and their desire for secession is a vow to take into account from the Iraqi government's point of view. Facebook has provided the Ministry of Defense with the opportunity to raise the level of disclosure and transparency and contact the various segments that communicate with them in order to present them with their political and military capabilities. All these things are fundamental and important in restoring the confidence of the Iraqi citizen in his government and showing its capabilities and authority. The knowledge gained by the Iraqi army in the field of social communication has proved that this army is a person who has been in fact correct and has been successful in adapting to what he is, that the battles of legitimacy must be fought on all squares and all
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