Social networking sites and the development of trade exchange
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Despite the objection to many on the negative results of the use of social networking sites at all levels, including personal relationships between individuals and the behavior of the imbalanced, which has stuck to many of them, but it is impossible to deny the role of those networks that played at the present time, especially in the commercial process, Studies indicate an increase in the number of users of social networks in the Arab world.
As soon as you enter into one of the social networking sites so that you have a lot of ads that promote a huge range of goods and services and not limited to the area without another or place without another, which leaks to your imagination the importance of those sites in public life.
Social network marketing is one of the types of e-marketing, which is based on the follow-up to the advertiser's page and encourages the purchase of goods and services promoted.
The dependence of many producers on the social networking sites in the promotion of their goods and this dependence is due to the great interest of the segments of the society Almkhtafp in the use of those sites, where the individual daily number of hours roaming between applications and different sites must be informed of the announcement here and promotion there between the period And another.
In this context, commodity producers are betting on the importance of these sites in promoting their products and marketing them through social platforms, which have become a way of facilitating the delivery of information because of its wide spread and ease of use by all, and as a result contribute greatly to turn potential consumers into consumers and realistic.
Social networking sites provide an opportunity for small enterprises whose owners do not have the financial ability to promote in large advertising organizations that have a fairly broad audience, forcing them to flee to the means they see most as a service to their goods looking for promotion. Social ability to gain new clients.
If we want to take a simple look at what the social networking sites offer of positives in terms of electronic shopping, we find them characterized by immediate communication with the customer and know the satisfaction with the product or service provided to him, in addition to the ease of knowing the characteristics of the audience that is intended to influence it .
One of the studies conducted in this field that more than 30% of the respondents expressed their positive months towards the organizations that use social networks to display products and services, and 70% of the previous percentage confirmed surfing these networks to obtain information from the products they are going to, while 49% of the respondents expressed a complete idea of the advertised product, and 80% of them paid the actual purchase decision. In the same study it was found that 60% of the total respondents pass on the information to their friends.
Another study found that 45% of business organizations that do not use social networking as a key element in their marketing strategy have missed great opportunities to win more customers.
The customer may be located through the social networking sites in the trap of fraud and fraud by some manipulators in the process of selling and buying, as it is possible to display a certain commodity of high specifications and then prepare the customer another commodity bearing the same brand and design itself, but did not enjoy the lowest durability usual In addition to that, many of the goods that are promoted and presented through social networking sites fool the browser with attractive colors attracts attention because of the high techniques used in photography, which shows what is contrary to what it is or not in its real form To me the least.
And we should not forget or neglect what is exposed to the sellers of those goods from the lack of attention or mistreatment by some customers is the request for a particular product or service and then retreat and not go to receive it, which puts the owner of the commodity between the hammer of need and the reluctance of indifference by The customer did what happened.
This situation occurs in the direct sales that take place in the shops and large malls, but what makes us blind to them is that they occur immediately and do not lead to any material damage to the owner of the goods, in contrast to the full supplier of the capacity electronically, which carries a lot of difficulties and losses from To be delivered to a locality or a city may be cutting hundreds of kilometers to deliver the commodity at the scheduled time and place specified, and as a result will create a kind of mistrust between the parties and often characterized by such transactions loss of mutual trust.
The thing that can not be exceeded is that many of the promoters of goods and services through social networking sites to increase the value of such goods, for example we may note that the price has increased to the weakness sometimes due to high prices of delivery to some provinces, which is a real obstacle to many individuals wishing to provide Specific commodity.
There is no doubt that the social networking sites contributed in one way or another to the development of trade exchange, whether at the local or regional level, but despite this, it still suffers from some obstacles. If we want it to flourish as a new and useful marketing method, In the circles and silencing the voices calling to stay away from them, by making credibility the first criterion in dealing and as a result is a marketing method no less important than other methods used in the countries of the world.
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- 05 August 2019
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Despite the objection to many on the negative results of the use of social networking sites at all levels, including personal relationships between individuals and the behavior of the imbalanced, which has stuck to many of them, but it is impossible to deny the role of those networks that played at the present time, especially in the commercial process, Studies indicate an increase in the number of users of social networks in the Arab world.
As soon as you enter into one of the social networking sites so that you have a lot of ads that promote a huge range of goods and services and not limited to the area without another or place without another, which leaks to your imagination the importance of those sites in public life.
Social network marketing is one of the types of e-marketing, which is based on the follow-up to the advertiser's page and encourages the purchase of goods and services promoted.
The dependence of many producers on the social networking sites in the promotion of their goods and this dependence is due to the great interest of the segments of the society Almkhtafp in the use of those sites, where the individual daily number of hours roaming between applications and different sites must be informed of the announcement here and promotion there between the period And another.
In this context, commodity producers are betting on the importance of these sites in promoting their products and marketing them through social platforms, which have become a way of facilitating the delivery of information because of its wide spread and ease of use by all, and as a result contribute greatly to turn potential consumers into consumers and realistic.
Social networking sites provide an opportunity for small enterprises whose owners do not have the financial ability to promote in large advertising organizations that have a fairly broad audience, forcing them to flee to the means they see most as a service to their goods looking for promotion. Social ability to gain new clients.
If we want to take a simple look at what the social networking sites offer of positives in terms of electronic shopping, we find them characterized by immediate communication with the customer and know the satisfaction with the product or service provided to him, in addition to the ease of knowing the characteristics of the audience that is intended to influence it .
One of the studies conducted in this field that more than 30% of the respondents expressed their positive months towards the organizations that use social networks to display products and services, and 70% of the previous percentage confirmed surfing these networks to obtain information from the products they are going to, while 49% of the respondents expressed a complete idea of the advertised product, and 80% of them paid the actual purchase decision. In the same study it was found that 60% of the total respondents pass on the information to their friends.
Another study found that 45% of business organizations that do not use social networking as a key element in their marketing strategy have missed great opportunities to win more customers.
The customer may be located through the social networking sites in the trap of fraud and fraud by some manipulators in the process of selling and buying, as it is possible to display a certain commodity of high specifications and then prepare the customer another commodity bearing the same brand and design itself, but did not enjoy the lowest durability usual In addition to that, many of the goods that are promoted and presented through social networking sites fool the browser with attractive colors attracts attention because of the high techniques used in photography, which shows what is contrary to what it is or not in its real form To me the least.
And we should not forget or neglect what is exposed to the sellers of those goods from the lack of attention or mistreatment by some customers is the request for a particular product or service and then retreat and not go to receive it, which puts the owner of the commodity between the hammer of need and the reluctance of indifference by The customer did what happened.
This situation occurs in the direct sales that take place in the shops and large malls, but what makes us blind to them is that they occur immediately and do not lead to any material damage to the owner of the goods, in contrast to the full supplier of the capacity electronically, which carries a lot of difficulties and losses from To be delivered to a locality or a city may be cutting hundreds of kilometers to deliver the commodity at the scheduled time and place specified, and as a result will create a kind of mistrust between the parties and often characterized by such transactions loss of mutual trust.
The thing that can not be exceeded is that many of the promoters of goods and services through social networking sites to increase the value of such goods, for example we may note that the price has increased to the weakness sometimes due to high prices of delivery to some provinces, which is a real obstacle to many individuals wishing to provide Specific commodity.
There is no doubt that the social networking sites contributed in one way or another to the development of trade exchange, whether at the local or regional level, but despite this, it still suffers from some obstacles. If we want it to flourish as a new and useful marketing method, In the circles and silencing the voices calling to stay away from them, by making credibility the first criterion in dealing and as a result is a marketing method no less important than other methods used in the countries of the world.
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