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[size=36]7.4 billion .. Total sales of "Black Friday" online[/size]
Economy | 08:51 - 01/12/2019
Follow - up - balances News
reported online sales in the "Black Friday" (Black Friday) in the United States , a record 7.4 billion dollars this year, with a marked increase in the number of purchases made by smart phones, according to statistics released Saturday Company Adobe Analytics.
The figure represents a 19.6 percent increase from last year and the second day in terms of online sales, just below the $ 7.9 billion consumers spent on Cyber Monday last year, the day after Black Friday, the company said.
Adobe Analytics is monitoring 80 of the top 100 online retailers in the United States.
This year, smartphone use was recorded for 39 percent of online purchases, up 21 percent from last year.
"With Christmas now approaching, more and more consumers are taking their phones to buy rather than queuing," said Taylor Schreiner, chief analyst and head of Adobe Digital Insights.
The best-selling games were LOL Surprise dolls and games related to the second part of the movie "Frozen," and in the video game category "FIFA 20" and "Madin 20" and "Nintendo Switch" list.
In the electronics category, Apple computers, AirPods and Samsung TVs recorded the highest sales.
Adobe Analytics expects Cyber Munday to record a record $ 9.4 billion in sales, up 19 percent from a year ago.
Consumers spent $ 4.2 billion buying online over the Thanksgiving holiday on Thursday, the company said
reported online sales in the "Black Friday" (Black Friday) in the United States , a record 7.4 billion dollars this year, with a marked increase in the number of purchases made by smart phones, according to statistics released Saturday Company Adobe Analytics.
The figure represents a 19.6 percent increase from last year and the second day in terms of online sales, just below the $ 7.9 billion consumers spent on Cyber Monday last year, the day after Black Friday, the company said.
Adobe Analytics is monitoring 80 of the top 100 online retailers in the United States.
This year, smartphone use was recorded for 39 percent of online purchases, up 21 percent from last year.
"With Christmas now approaching, more and more consumers are taking their phones to buy rather than queuing," said Taylor Schreiner, chief analyst and head of Adobe Digital Insights.
The best-selling games were LOL Surprise dolls and games related to the second part of the movie "Frozen," and in the video game category "FIFA 20" and "Madin 20" and "Nintendo Switch" list.
In the electronics category, Apple computers, AirPods and Samsung TVs recorded the highest sales.
Adobe Analytics expects Cyber Munday to record a record $ 9.4 billion in sales, up 19 percent from a year ago.
Consumers spent $ 4.2 billion buying online over the Thanksgiving holiday on Thursday, the company said
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