The Iraqi media after 2003... falling short of the challenges
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Despite the wide and unlimited openness of the media after 2003, and the high ceiling of freedoms that surpasses its counterparts in neighboring countries, the talk about the impact of the Iraqi media on the citizen does not rise to the level of challenges, which means the loss of a number of important and necessary tools. to keep abreast of new developments.
The academic and journalist, Dr. Muhammad Al-Kadhim, believes that the Iraqi media must adopt basic citizen issues, and address problems with a spirit of reform, calling on the Iraqi state and its institutions to pay attention to making public opinion.
Dr. Muhammad Al-Kazem told Al-Sabah: "Despite the existence of a lot of media experiences, we cannot talk about an (Iraqi media) that bears the characteristics of the country, adopts the basic issues of its citizens and its strategic aspirations, and contributes to creating a contemporary Iraqi mind that addresses issues of development, economy and society, and addresses Politics problems in the spirit of construction and reform and pursue modern global trends in the management of man, matter and time.
He added, "Making public opinion is a task that the state does not attach great importance to, and the formulation of basic ideas that make collective capital an area that no one thinks about," and called for "making stars in traditional media, to be influential in virtual reality, so the West calls them (influencers)." While we call them (celebrities)." He emphasized that "we get too preoccupied with politics and forget about building the state. We run after excitement and forget the project." He criticized what he called "arguments and beatings below the belt, and we forget their reflection on the street." He concluded by saying: "The recipient made his choices and fell into the trap of social media."
For his part, the editor-in-chief of the "Euphrates News" Agency, Kazem Al-Atwani, pointed to the decline in the interaction of citizens with the media, recalling the citizen's interaction in many aspects. Due to the diversity of platforms and their wide area, he remains the owner of spreading and activating public opinion. He added, "These platforms, although they have followers, are not within the scope of the media or the organized press." And he indicated that "these platforms have devoured the media and are fiercely competing with it." He pointed out that "every person has certain skills, even if he does not understand Media is something that can open a platform on interactive programs and have followers and an audience.”
He stressed, "It is wrong to say that these platforms did not affect the regular media," and pointed to "the interaction of citizens with the media in many aspects, and it is a driver for many issues, especially if the owners of the platforms interacted with the material in the interactive programs to form that public opinion."
The journalist and blogger, Muhammad Waddah, described winning over the audience as the biggest challenge facing the media, in addition to a new challenge, which is the competition of Arab media.
Waddah told Al-Sabah: "There is no one who argues about the importance of the media in winning the battle of minds and hearts at the same time." Soft power, including the media, of course.
He added, "The challenge for the Iraqi media is to win the hearts of the public and grab them, by moving the stagnant and leaving the local and moving towards the Arab world in marketing and attracting viewers and recipients, especially with regard to drama and non-political public programmes," stressing that "this will not be achieved." Except by changing the content and the media message, raising the level of programs and media coverage, and moving away from cloning and blind imitation.
And he warned, "The new challenge that the local media did not notice is the existence of an Arab option for the Iraqi viewer, and that the Arab media targets the Iraqi audience, and this means that it attracts its wide audience."
Edited by: Muhammad Al-Ansari
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