Raghu Malhotra, head of the Middle East and North Africa region at MasterCard, said Dubai Islamic capital economy initiative, will enhance the products of companies.
He pointed out that the category of young Muslims looking for Islamic products inherently different from traditional banking products (commercial), therefore, the company using those ideas for the development of a proposed product line with the teachings of Islam, and is accompanied by many unique and important features to consumers.Hence the idea of card «Kiss», the first credit card in the world equipped with a built compass to determine the direction of Qibla, hand-Muslims when praying.
On the other advantages, it allows holders to benefit from the payments affordable for Hajj and Umrah program, and recovery points by donating to local charities in the UAE, and travel accident cover and personal accident.
He explained that MasterCard is on its way to launch «Masterpas» service all over the world and in the United Arab Emirates, by the end of this year 2014.
«Masterpas» The digital platform gives shoppers pay a smooth and safe operation during the shopping-mail, regardless of the Website or the device used, and therefore, cancel «Masterpas» Consumers need to enter the card and detailed information number, as the title of the mail, to complete the online shopping business sites that use the service «Masterpas.»
He stressed that the payment instruments such as «Masterpas» working to install the ongoing efforts to help their partners.