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An international organization conducted a questionnaire for reading in Bgdad..mady and three other newspapers account for 86% of sales
Baghdad / Yasser Ismail
An international organization conducted a questionnaire for reading in Bgdad..mady and three other newspapers account for 86% of sales
Baghdad / Yasser Ismail
In the past , paper for newspapers it was popular a banner in Iraq, as they are reading in general, even spread the idea of the Iraqis that they most read (Cairo and Beirut compose prints and Baghdad reads). Newspapers were hurt up to the maximum neighborhoods in large cities and to most of the districts and areas. This is because a large part of the credit goes to effective distribution network, unlike what is now under way in the absence of distribution companies.
Distribution of newspapers in Iraq , the problem was in the heart of interesting Organization (IMS) (support of the international media) Danish and support them to develop and strengthen the independent media in Iraq , conducted a questionnaire regard to reading newspapers in Baghdad (and another in Sulaimaniya , the Kurdish newspapers) in order to reach the strengths and weaknesses of the newspaper sales in the capital and stand on the obstacles, in preparation for the development of a new strategy for the development of independent newspapers sales and stimulated to increase its imports in different ways plans. And it was chosen for thesurvey sample of itinerant vendors newspapers and unwavering interviewed. For feedback and monitoring their ideas .. and identified for the study of the following objectives: 1. Development of press products in line with a slice requirements of a wide audience for future work to increase the proliferation and growth ofrevenue. 2. maintain the independence of the media in terms of the surround everything desired by the public of the products. 3. monitor the reasons that stand in the way not to read newspapers by readers, in terms of the lack of press products required or weakness of the content. 4. prominent newspapers , the diagnosis, and the most popular and best - selling. 5. identify more times - selling newspaper in Baghdad. 6. know more slides read the daily newspapers 7. access to special sale and is better for the sellers roads. 8. diagnose the strengths and weaknesses of regions of the vendors in terms of marketing newspapers. 9. stand on themost important newsagents requirements and working to increase sales. 10 - know more categories interested in reading newspapers and priority press the required subjects. 11 - to identify the reasons for thereluctance of readers for reading newspapers. field interviews with vendors study was based on a survey of most newsagents in Karkh and Rusafa, basic her as a methodology, a technique relies on data collected using a sample that has been determined according to the mechanism described in advance, and the number ofinterviews conducted in Baghdad 58.20 them in the Karkh district and 38 in the Rusafa Since both sides of thecapital contain many areas, it has developed a roadmap for the newsagents in these areas to reach all thetargeted samples, were relying distributors on the foundations of newspapers to find out the whereabouts of the vendors on both sides, and it was on the basis of the formation of a team of researchers to distributors in Karkh and Rusafa to work in the field to access all the specific goals of the sellers. The sample newsagents divided into two parts: the first: the seller hard , who sells newspapers by putting newspapers in the following places (booth, sidewalks, library or place, Bstih), and the second: traveling salesman who sells newspapers by connecting to the joint ( the customer) in the his place of work, home or in public places such as traffic signals and the center of the long Zhamat. employees and retirees are the most read after the team conducted eight and fifty interview in Karkh and Rusafa for sellers, with significant results obtained from thesample as follows: first: the answers for sales and regular slides read: - 95 percent of the vendors did not obtain a press interview with any media outlet, to talk about business problems and obstacles faced by theseller. - more times selling is the morning, the agreement of all sellers (100 percent). - most read slides are staff then retired and then Earners then companies and finally business and students men, and where the old understanding of the age groups of 50 years and above. the second axis: the answers for the customers and the causes of decline in newspaper readership. According to interviews with the vendors that the most important reasons for the decline in reading newspapers is the internet in the first place, and then the media other second place, followed by other causes. axis III: Answers for the most important press materials attractive to the reader. - most of the views of sellers coincided that the most element attractive in thenewspaper for readers is to address, especially if they contain an element of excitement. - the proportion of very poor readers interested in pursuing economic issues and international affairs, as well as announcements and tenders. - Snap certain segments to specific articles in the newspaper , such as thestudents who prefer to accept the news at universities and institutes and sports themes. - pictures and cartoons of the elements of the main attractions for readers. Theme IV: the answers for the most prominent newspapers, the most important her book: 1. high percentage of respondents confirmed that the newspapers where demand more than others are characterized by good formulate in writing the headlines and coverage ofevents in an integrated and impartial. 2. the highest percentage of sales is the share of independent newspapers and the newspapers' opposition professionalism , "according to the opinion of the sellers. 3 - of the parties and the press , " the opposition newspapers strongly" at least turnout compared with the non -partisan newspapers that retain first place in terms of sales. 4. sports newspapers are well be popular. 5. there is a special appetite of readers on some newspapers because of a certain book to write her regularly. 6- opposition articles of the policy of the government by a good turnout from the readers. axis V: Methods ofsales and proposals and the future of newspapers. 1. highest percentage of roads selling newspapers was introduced newspapers alone and rely on passers -by . 2. saw 25 percent only from vendors that thepossibility of increasing sales depend on the credibility of newspapers. 3. the highest rate in sales is the share of repeat customers (75 percent) compared to Bzbain chance (25 percent). 4 - the proportion of optimism among vendors to increase newspaper sales are very weak. 4 newspapers acquires more than 85 percent of sales from It observed that the greater the level of education of the seller had his place of work well (library or kiosk), on the opposite sidewalk vendors and Albesttiyat and hawkers. Aualbaah hikers are usually younger than sellers Iaptin.olhma be Beachcomber more mobile and active, more selling. The best - selling four newspapers, is the long and the bright and morning and new evidence. These newspapers, accounting for 86 per cent of the sample were interviewed vendors sales. More times selling for newsagents amproposals sellers to increase newspaper sales the largest number of sellers surveyed believe that it is possible to increase newspaper sales if they took into account newspapers and run it the following elements: - allocation of corners in the newspaper to the problems of the people - credibility - book the good - andgood color printing for all pages - touched on sensitive topics (criticism of the leading blocs and politicians).- interest titles - increasing cultural issues - increase the number of pages - reduce advertising - introducing themes smart - focus on News of interest to the employee and retiree - interest in the themes of contemporary history - made headlines in red - interest topics entertainment - writing neutrally and professional high - interest news events and sports themes - put up private corruption topics - Add Free extension - an increase of reports and investigations - attention to social themes - publishing of some materials in the form of rings - scientific analysis and accurate version of events - and the attention ofvendors set up booths to sell newspapers.
Distribution of newspapers in Iraq , the problem was in the heart of interesting Organization (IMS) (support of the international media) Danish and support them to develop and strengthen the independent media in Iraq , conducted a questionnaire regard to reading newspapers in Baghdad (and another in Sulaimaniya , the Kurdish newspapers) in order to reach the strengths and weaknesses of the newspaper sales in the capital and stand on the obstacles, in preparation for the development of a new strategy for the development of independent newspapers sales and stimulated to increase its imports in different ways plans. And it was chosen for thesurvey sample of itinerant vendors newspapers and unwavering interviewed. For feedback and monitoring their ideas .. and identified for the study of the following objectives: 1. Development of press products in line with a slice requirements of a wide audience for future work to increase the proliferation and growth ofrevenue. 2. maintain the independence of the media in terms of the surround everything desired by the public of the products. 3. monitor the reasons that stand in the way not to read newspapers by readers, in terms of the lack of press products required or weakness of the content. 4. prominent newspapers , the diagnosis, and the most popular and best - selling. 5. identify more times - selling newspaper in Baghdad. 6. know more slides read the daily newspapers 7. access to special sale and is better for the sellers roads. 8. diagnose the strengths and weaknesses of regions of the vendors in terms of marketing newspapers. 9. stand on themost important newsagents requirements and working to increase sales. 10 - know more categories interested in reading newspapers and priority press the required subjects. 11 - to identify the reasons for thereluctance of readers for reading newspapers. field interviews with vendors study was based on a survey of most newsagents in Karkh and Rusafa, basic her as a methodology, a technique relies on data collected using a sample that has been determined according to the mechanism described in advance, and the number ofinterviews conducted in Baghdad 58.20 them in the Karkh district and 38 in the Rusafa Since both sides of thecapital contain many areas, it has developed a roadmap for the newsagents in these areas to reach all thetargeted samples, were relying distributors on the foundations of newspapers to find out the whereabouts of the vendors on both sides, and it was on the basis of the formation of a team of researchers to distributors in Karkh and Rusafa to work in the field to access all the specific goals of the sellers. The sample newsagents divided into two parts: the first: the seller hard , who sells newspapers by putting newspapers in the following places (booth, sidewalks, library or place, Bstih), and the second: traveling salesman who sells newspapers by connecting to the joint ( the customer) in the his place of work, home or in public places such as traffic signals and the center of the long Zhamat. employees and retirees are the most read after the team conducted eight and fifty interview in Karkh and Rusafa for sellers, with significant results obtained from thesample as follows: first: the answers for sales and regular slides read: - 95 percent of the vendors did not obtain a press interview with any media outlet, to talk about business problems and obstacles faced by theseller. - more times selling is the morning, the agreement of all sellers (100 percent). - most read slides are staff then retired and then Earners then companies and finally business and students men, and where the old understanding of the age groups of 50 years and above. the second axis: the answers for the customers and the causes of decline in newspaper readership. According to interviews with the vendors that the most important reasons for the decline in reading newspapers is the internet in the first place, and then the media other second place, followed by other causes. axis III: Answers for the most important press materials attractive to the reader. - most of the views of sellers coincided that the most element attractive in thenewspaper for readers is to address, especially if they contain an element of excitement. - the proportion of very poor readers interested in pursuing economic issues and international affairs, as well as announcements and tenders. - Snap certain segments to specific articles in the newspaper , such as thestudents who prefer to accept the news at universities and institutes and sports themes. - pictures and cartoons of the elements of the main attractions for readers. Theme IV: the answers for the most prominent newspapers, the most important her book: 1. high percentage of respondents confirmed that the newspapers where demand more than others are characterized by good formulate in writing the headlines and coverage ofevents in an integrated and impartial. 2. the highest percentage of sales is the share of independent newspapers and the newspapers' opposition professionalism , "according to the opinion of the sellers. 3 - of the parties and the press , " the opposition newspapers strongly" at least turnout compared with the non -partisan newspapers that retain first place in terms of sales. 4. sports newspapers are well be popular. 5. there is a special appetite of readers on some newspapers because of a certain book to write her regularly. 6- opposition articles of the policy of the government by a good turnout from the readers. axis V: Methods ofsales and proposals and the future of newspapers. 1. highest percentage of roads selling newspapers was introduced newspapers alone and rely on passers -by . 2. saw 25 percent only from vendors that thepossibility of increasing sales depend on the credibility of newspapers. 3. the highest rate in sales is the share of repeat customers (75 percent) compared to Bzbain chance (25 percent). 4 - the proportion of optimism among vendors to increase newspaper sales are very weak. 4 newspapers acquires more than 85 percent of sales from It observed that the greater the level of education of the seller had his place of work well (library or kiosk), on the opposite sidewalk vendors and Albesttiyat and hawkers. Aualbaah hikers are usually younger than sellers Iaptin.olhma be Beachcomber more mobile and active, more selling. The best - selling four newspapers, is the long and the bright and morning and new evidence. These newspapers, accounting for 86 per cent of the sample were interviewed vendors sales. More times selling for newsagents amproposals sellers to increase newspaper sales the largest number of sellers surveyed believe that it is possible to increase newspaper sales if they took into account newspapers and run it the following elements: - allocation of corners in the newspaper to the problems of the people - credibility - book the good - andgood color printing for all pages - touched on sensitive topics (criticism of the leading blocs and politicians).- interest titles - increasing cultural issues - increase the number of pages - reduce advertising - introducing themes smart - focus on News of interest to the employee and retiree - interest in the themes of contemporary history - made headlines in red - interest topics entertainment - writing neutrally and professional high - interest news events and sports themes - put up private corruption topics - Add Free extension - an increase of reports and investigations - attention to social themes - publishing of some materials in the form of rings - scientific analysis and accurate version of events - and the attention ofvendors set up booths to sell newspapers.
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