Amazon enters the traditional trade market by opening a store in New York
Amazon.com said on Thursday it plans to open a public store in New York City to sell toys, household goods and a host of other highly rated products on its website in its latest bid to enter the traditional retail market.
Based on its wealth of customer data, Amazon has supplied the store with top-selling items and other popular products among New Yorkers. The store, called the Amazon 4 Star, will allow customers to enjoy Echo, Kindle electronic reading and other products produced by the company. The store will also provide books, games and kitchenware, according to Reuters.
The announcement of the new store is Amazon's latest move to invade a rival power zone such as Target Corp., which has attracted customers to new small shops. The announcement also highlights the direction of the world's largest e-commerce retailer to traditional convenience stores.
Digital price tags are set on the shelves of the Amazon-4Star store, which will allow prices to fluctuate. Members of the company's Prime will pay the price of what they buy from the store at prices recorded on the Internet.
In contrast, non-members of the Rapid Shipping service will pay a higher price unless they register immediately.
Amazon's bookshop operates in the same way.
Encouraging registration with Prime is vital to the company's strategy as service members tend to shop more through Amazon.com.