This is How Fusion Will Launch
By Chris Ariens on October 28, 2013 4:24 PM
It’s the boldest network launch since a Fox Business correspondent stood on CNBC’s front lawn in the pre-dawn hours of Oct. 15, 2007 for some “peacock hunting.”
And this is so much better.
Fusion launches at 6:57pm tonight with a network showtune. With lyrics by Emmy Winner and former “Daily Show” Executive Producer David Javerbaum – now an EP for Fusion — and music by Adam Schlesinger , the song sets the stage for what the channel strives to be. Lyrics include:
“The musical video came out so well that we are thinking about commissioning an entire musical about corporate synergy. It will be our High School Musical,” said Chief Programming Officer Billy Kimball . “I am really hoping that for the next one we can get Steven Sondheim to compose the music and the Harvard Business School to write the lyrics.” WATCH:When the time to segment Fusion’s target demographic came, We at first thought young Hispanics were our core. Then we ran it up the flagpole and decided we should aim at millennials 18 to 34.
Fusion , The Ticker
The Fusion Ticker: WSJ, Reuters, THR
By Merrill Knox on October 28, 2013 4:08 PM
- Wall Street Journal : “If you want to reach the next generation, how can you not do something in English, when you know the second- and third-generation Hispanics have English as their main language?” said Isaac Lee , president of Univision News and chief executive of Fusion.
- Reuters : Fusion will start in 20 million homes, a fraction of CNN’s 99 million, with a goal of reaching 60 million within five years, ABC News President Ben Sherwood said.
- The Hollywood Reporter : The joint venture partners, Univision and ABC News, won’t say what this is costing, but similar ventures have run in excess of $100 million, and even with some shared resources, there has been no skimping on this startup.