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Promotion of national products
05/7/2018 12:00 am [rtl]Saad al-Tai, the Iraqi market is crowded with many foreign goods of various origins characterized by some quality, while many lack of it, and dumping the market with foreign goods was the result of the opening of imports and the protection of national industry; The dumping of the market by the loss of the national product of the competitive advantage of the importer and the collapse and closure Factories producing goods of quality. Part of the loss of the local product is due to the failure of the factory departments to organize campaigns to promote their products in order to maintain contact with the public and to inform others of the importance and advantages of the goods and products they provide. The promotion is an important means that if invested correctly, it will achieve more sales and thus a lot of profits for the national manufacturers. The promotion includes two aspects: the first is my knowledge of the consumer's definition of a product or service, and a persuasive aspect that uses multiple methods in order to convince the consumer to purchase them. The promotional mix includes five important elements: personal selling, sales promotion, advertising, advertising and direct marketing. The most important promotional techniques are the establishment of exhibitions and discounts for consumers and the organization of events sponsored by the company that distributes awards to introduce the public to the product or service and organize campaigns for public relations in the community and advertising through the various media and the Internet, the scientific employment of these techniques serves to define the public and gain loyalty to achieve a significant increase In sales and gives a privileged position of the brand in the market, which is aimed at the company of promotion practices. Although there are many locally produced goods, they lack the necessary promotional activities, which are considered strategic elements for achieving the gains, which have lost the feature of communication with the public and the definition of its advantages and their absence from the market, which are the most important factors of the purchase without which the commodity is exposed to the loss and financial losses Which leads to the company to extinction, which happened to many Iraqi companies. The promotion of goods and services is critical to achieving financial gains and sustaining the company. This requires Iraqi companies to pay attention to the quality of the product they offer to enhance the competitiveness of foreign products and to achieve an acceptable position in the market, enabling them to sustain their business and gain more financial gains. Successful promotions require the development of viable plans, precise monitoring of objectives and the creation of requirements and requirements for the success of the promotional plan, and the allocation of adequate funds to ensure its success and achievement of the objectives set for it, in order to achieve the company's financial gains through the activation of sales and increase and maintain the reputation of the company and earn the loyalty Which is what all companies seek and which is a guarantee for their success and excellence.[/rtl] [rtl][You must be registered and logged in to see this link.] [/rtl] |
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