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Importance of consumer loyalty to the national product
23/7/2018 12:00 am [rtl] Saad Al-Tai represents consumer confidence in the commodity or product that is the most important factor in his purchasing and then loyalty to the brand owned by the manufacturer who provided this product or product, and the continuation of purchases in the future, which means achieving financial gains for this company, which is sought by various companies in the world and gain Consumer confidence and then reach the stage of loyalty to the product which is not easy, it requires the availability of many conditions and requirements in order to be achieved, and in the case of Cedar achieved more profits to the company by retaining the will of the consumer to buy and remain a permanent customer. Which is achieved by many international companies thanks to the quality of the product and reputation and the positive image of consumers. In Iraq, many local companies suffer from a lack of loyalty to their products by the consumer due to several factors, including the low quality of the product compared to foreign products and high product prices due to the high production costs and the Iraqi consumer's preference for the foreign product because of its good reputation is foreign and everything is foreign ) And vice versa to the reputation of the local product. In addition, the lack of development of the quality of the local product and its coping with modern technology caused the citizens to move away from it, as well as the lack of local companies for a successful promotional strategy for the products and goods produced by them, limiting their spread and informing the public of its advantages and contributing to building a positive image; The advantage of loyalty to the local product by the Iraqi consumer, which introduced the national industries to the financial losses and the decline of the national industry. The work to win the loyalty of the Iraqi consumer to the local product is very important because of its role in the success of the company producing, which requires the development of plans that lead to the application of consumer to the national industry, which may include work to improve the quality of the domestic product and provide it at affordable prices to the public at various levels of economic And keep abreast of the Iraqi industry to the technological developments in the developed countries, which reflects positively on their performance and on the product they provide, and it must take into account the tastes and desires of consumers and identify the developments in them and this is done only by studies and scientific research and opinion polls The economic decision maker is able to identify and understand it. It is possible to employ traditional and digital media, social networking sites and various means of communication in the organization of information campaigns aimed at urging consumers to buy local product and preference to the importer and awareness of the importance of supporting the national industry by citizens because of the short and long-term effects in the local economy, The national industry achieves the prosperity and growth of the national economy by generating employment opportunities and increasing financial gains that move the economic wheel of the country and reduce the waste of national wealth allocated to imported products. In addition, civil society organizations, public sector companies and the private sector can make efforts to support the local product and create a positive image of the citizens, which will lead to the preservation of this image to achieve consumer loyalty to the local product. As well as other measures and efforts that can contribute together to win the loyalty of the Iraqi consumer to the national product. Obtaining the consumer loyalty to the product of any company is a source of wealth in itself because it has a role in the continuity of the consumer in purchasing the product or product permanently, which is sought by all companies in different countries of the world. Which should be working by the private sector and the public in our country and achieve this to achieve, which leads to the addition of an important factor of the success of the Iraqi national industry [/rtl] [rtl][You must be registered and logged in to see this link.] [/rtl] |
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