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Following its survey of 10 Iraqi cities the market research organisation TNS Mena says Iraq could be “the next big one” for consumer spending.
The company’s CEO, Steve Hamilton-Clark, said:
“Considering the economic slowdown in the developed world, more and more clients would like to enter the Iraqi market which has intrigued marketers for years, however until now there has been very little information available.”
They found that over 50 percent of Iraqi consumers feel that the nation is headed in the right direction and have an optimistic view about the economic and political situation in the country, while 32 percent say that now is the time to buy consumer durables, which, he says, “highlights the potential for marketers“.
[You must be registered and logged in to see this link.]
[You must be registered and logged in to see this image.]
Following its survey of 10 Iraqi cities the market research organisation TNS Mena says Iraq could be “the next big one” for consumer spending.
The company’s CEO, Steve Hamilton-Clark, said:
“Considering the economic slowdown in the developed world, more and more clients would like to enter the Iraqi market which has intrigued marketers for years, however until now there has been very little information available.”
They found that over 50 percent of Iraqi consumers feel that the nation is headed in the right direction and have an optimistic view about the economic and political situation in the country, while 32 percent say that now is the time to buy consumer durables, which, he says, “highlights the potential for marketers“.
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