E-marketing passport for goods and services

E-marketing passport for goods and services

 

04/03/2017 0:00

BAGHDAD / Imad emirate
after saw world markets , many of the successive technological developments have become e - commerce, and the accompanying concepts such as electronic shopping, is the language of the times and the laissez - passer for a large number of goods and services offered by the companies to gain access to local markets or the world of, as it opened a network internet area in front of consumers around the world to get to know different businesses and products offered by organizations regardless of their geographic location .alakadimi d. Louay nice Shaker between in an interview for "morning" that e - marketing is a description of the efforts of companies to inform buyers through the promotion and sale of their products on the Internet, and introduce them to the optimal use of digital technologies of information and communication technologies to activate the productivity of marketing, operations and activities geared to renew the needs of the target markets and provide products to consumers and stakeholders.
The electronic shopping began on a limited scale in Iraq , although the banking sector plans to expand Bmdyate through short and medium - term positive role in the economic life plans and the transfer of liquidity to the banking system. Use of information  means that e - marketing is to improve service standards on the Internet and the protection of consumer rights, or is a global network of computers has become a model for the use of information and communication technology that surpasses any kind of means of communication. Shaker pointed to the characteristics enjoyed by the e - marketing strategies such as restoring the formation of marketing to increase the benefits obtained by the consumer through active retail market, as well as the location and planning Strategies more effective implementation of ideas, distribution, promotion and pricing products. Availability of effort and added that innovation exchanges meet the needs of consumers and motivate stakeholders in the world to benefit from Internet services in advertising, through websites, provide time and effort for operations marketing, and contribute to improving the technical level and keep abreast of developments experiencing significant growth in the market size of several factors and achieve prosperity on all levels . Shaker said the electronic product is which can be exchanged automatically and does not require any physical distribution in the sense that it can complete the sales process and complete the purchase at home or workplace. He is trading this product via the Internet without geographical which borders the effect of , for example , can buy medical advice from a doctor outside or inside without having the slightest difference between them only the language dealing sometimes, pointing out the possibility can buy programs ready and loaded directly installed on the consumer computer You can also buy movies or a magazine or newspaper. Retail For its part , the academy said D.samara Abdul - Jabbar al - Naimi said the results of the latest electronic surveys on prices on the internet showed that a large number of Internet users, who have been Astqsaahm in several countries expect further reduction of prices for online retail prices. The Al - Naimi explained in an interview with the "morning" that this may be due to a decline in e - marketing cost compared to traditional marketing material, as many of the sites specifically designed to display comparisons between the different characteristics of the products , including prices. It must before setting prices on the internet to identify the competitors ' prices to take into account to show excellence companies in this field, and if e - marketing provides opportunities for consumers to identify the prices of products , it is at the same time gives the opportunity for producers to compare the cost of their products with modern products. The electronic shopping is spread widely in the world and favored by all the population because the beneficiary does not expose any kind of risk. Electronic pricing and added Naimi recent developments in electronic pricing strategies is the use of digital currency allowing consumers and producers from which to enter the number of self - employed with a certain amount of adoption to benefit from certain services. Showed modern requirements in the presence of e - marketing and sales opportunities site provides different terms for sellers and get the price if they have the ability to provide a unique and distinctive products. She noted that the electronic auction depends on the award of bids online with catalogs for product, but the success of this approach requires the participation of beneficiaries in the auction as well as the ability to manage the dialogue. Al - Naimi certainly concluded her speech that the traditional promotion is determined in personal selling, advertising and sales promotion and public relations, but in electronic promotion it will be different as a result of the lack or reduction of an important role of a personal sales while increasing the importance of both advertising and sales promotion.


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