Orientations for the introduction of global brands for Iraq

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Considering the National Investment Commission in collaboration with the Association of excellence International and State Department and the U.S. Embassy mechanics of introducing international brands to the Iraqi market and traded on a larger scale than it is now, came in a conference to develop MLM business opportunities in Iraq under the initiative of the Iraqi American Business Development Conference was attended by representatives from the ministries of Foreign Affairs and Trade Americas and a number of officials in the Authority and various local economic organizations representing the private sector in Iraq.

Strategic partnerships

Chairman of the Commission, Dr. Sami Raouf al-Araji, said in his opening speech that this conference, the first of its kind to be held in Iraq and is a valuable opportunity to create a partnership strategy between U.S. companies internationally known and the Iraqi private sector, noting that the conference comes an update for the first meeting, which was held at the beginning of the current year, which was dedicated to discuss the need for the Iraqi market in a series of services, the U.S. and what are the legal and administrative requirements to enter the country. added that the Commission is ready to provide all the facilities and privileges for U.S. companies that intend to enter the Iraqi market and as required by the Iraqi laws in force, calling for Iraqi businessmen to invest in the opportunity to obtain the franchise rights for the signs American business in Iraq optimally, which provides various services for the Iraqi family even to open up services and global business centers in all governorates of Iraq to achieve the usefulness of each Parties.

Brands sophisticated

For his part, the President of the Iraqi Federation of Contractors Mohammed Jawad al-Jubouri said in an interview »Sabah« to communicate with international companies with Advanced category on the list of best companies specialized and globally to achieve economic viability of the country.

He added that the local markets desperately need to offer cutting-edge brands widely in all the provinces, where the display is limited to specific areas today to Aaisalha to all consumers.

He said the conference, which brought together solid companies in the world and the other an American with Iraqi businessmen emphasizes the importance of the Iraqi market for those companies that realize the importance of being in the country and the establishment of centers for their work in all the provinces.

He pointed out that the National Investment Commission has become to have a clear vision about wanting large international effort to work inside Iraq, which leads to the need to create an attractive investment environment for foreign companies specialized, despite the fact that the Investment Law No. 13 of 2006, as amended, is one of the best laws regionally.

Strengthen ties

For his part, the acting U.S. embassy to Baghdad, Jean Droushr that the conference comes to strengthen the economic relations between the two countries and to serve the common interests, stressing that the opening of a new market for the goods the U.S. in Iraq is a goal working to achieve the American Embassy to Baghdad through the establishment of such conferences that bring U.S. companies donor right franchise and the Iraqi private sector.

Development of laws

To that between the prime commercial advisors at the U.S. embassy Keith Curtis to hold a conference specialist hinge economic specified is part of an action plan developed in coordination with the National Investment Commission and the Department of Foreign Trade, the U.S. and the program of development of commercial laws, and the plan includes several stages starting in identifying the owners of prospective franchisee by the body followed by the training of the candidates on the basic concepts of privilege and the final phase is the establishment of a study tour that will also equip candidates for the process of negotiating the franchise agreement.

Light industries

As general manager of the single window in the Investment Authority, Dr. Abdullah al-Bandar sees the opening of branches of foreign companies in Iraq is an idea of ​​civilization, especially she specialized companies the services of the public, including a series of fast-food restaurants and car companies and some manufacturers Electronics, a light industries needed by the consumer, noting that Iraq only in the countries of the Middle East, where there are no agencies to international companies sober.

He said the spread of this kind of global products labeled (Brand Brand) in the country will lead to the development of Iraqi industries and increased competition for the production of high quality, and thus revitalize the Iraqi economy, will also see the Iraqi market diverse goods, since these companies that promote themselves the exclusive agent for his product.

Iraqi market

He said al-Bandar said all raw materials for the manufacture of those products, particularly food will be Iraqi origin so it will be the profit margin of which is based on the cost and feasibility of the Iraqi market, taking costs into consideration on the basis of raw materials, so will their suitable to the public, he says, adding at the same time that Iraqi consumer needs this kind of sophisticated goods and services that have proved successful in other countries.

This kind of agencies, foreign companies will save a lot of job opportunities for unemployed youth, and the various competencies, on the grounds that it includes all the provinces, according to al-Bandar, stressing hold further meetings with the owners of American companies and Iraqi businessmen in the coming period of understanding and contract to set up such projects in the country, especially as they will open the door to other foreign companies and different countries.

Showing Benefits

Saw the conference a detailed explanation by U.S. companies present at the conference of the products and a series of services provided by them (restaurants, hotels, shopping centers, malls .. etc.) to suit the Iraqi market, has also been shown the benefits of franchising and its economic effects in Iraq in job creation work and private sector development and the creation of products and enhanced services with attracting foreign investment.

In the second session, a number of representatives of the Iraqi private sector clarification about the possibility of Iraqi companies and their financial and administrative as well as legislative and legal environment that encourages the creation of investment partnerships between the private sector of the Iraqi and U.S. companies to serve the interests of both countries.


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