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Consumers and brands
Economical 01/03/2024
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Abdul Zahra Muhammad Al-Hindawi
Consumer protection is a top priority and concern for most countries in the world, and in order to achieve this protection, many laws, regulations, regulations and agreements have been enacted through specialized international organizations, and many countries have sought to join within these agreements.
Among the most important things that these countries have paid attention to is legislating trademark laws, and such laws did not come out of nowhere, but rather are an extension of steps and procedures that go deep into history, as information indicates that the first attempt towards establishing a trademark was during the reign of the King. Henry III in 1266 AD, when he obliged all bakers in his kingdom to use a distinctive mark to distinguish their bread from others, because it was safe for consumption, after the bread market witnessed the leakage of poor quality types.
Iraq is not far behind the world in this field, and is perhaps among the first countries to enact a trademark law. This was in 1957, 100 years after the first system was established in France in 1857.
The importance of a trademark lies in guaranteeing the intellectual property of the owner of the trademark, and it also contributes to forming a competitive environment between producers, the basis of which is quality, and thus building consumer confidence in those products, as its trademark turns into a solid mental impression on the consumer of reassurance in purchasing or consuming that commodity, or That product, and therefore we are talking about well-established brands of giant international companies in various specializations, in cars, in construction tools, in electrical appliances, in medicines, in foodstuffs...etc..
However, with the high strictness in controlling the rhythm of goods and merchandise, whether locally produced or imported, we find many products that are devoid of trademarks, or they deceive or mislead the consumer by using a counterfeit trademark, or adding a specific movement or word to the original trademark. , to achieve the goal, noting that Iraqi law includes severe penalties in dealing with these cases, such as a prison sentence of up to 10 years, financial fines amounting to two million dinars with confiscation of the product, and closing the store in the event that the crime of using the trademark without Authorization from its owner, or forgery.
The process of fraud and counterfeiting of trademarks appears more clearly in cosmetics, detergents, and sometimes some foodstuffs. The competent authorities, including the teams of the Central Organization for Standardization and Quality Control, have always monitored such serious violations and taken the necessary measures regarding them. However, the process of counterfeiting and counterfeiting has always It no longer exists, and in light of its continuation, we need to activate the deterrent measures brought by the law and its amendments, and intensify oversight and follow-up, publicly and secretly, to besiege trademark counterfeiters and dry up the sources of counterfeit goods that leak into the markets, and the reality of the situation requires the consumer to be a watchdog and inspector. And report any case of fraud that he observes, and not be tempted by the cheapness of prices, as his safety is much more important than everything else, and the state spends billions of dollars in order to ensure the safety and suitability of the products, and the owners of the trademarks have spent quite a bit of money in exchange for obtaining their trademark, and in return they Responsible and accountable for the quality of what they manufacture and produce.
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